1800     FoundedLandzerLiberty Avenue
			
						
				
												
			
				News
				
					29th March 1849      
					                                        
                    	
                    	29th March 1849      
                    	
                    	
						Michael Piel was born in Dussendorf, Germany.  He and his brothers Gottfried and Wilhelm founded the Piels Bros. Brewery in 1883.
 
                     
											
											 
					
				
			 
			
				
					Michael Piel was born in Dussendorf, Germany.  He and his brothers Gottfried and Wilhelm founded the Piels Bros. Brewery in 1883.
				
			 
		 
				
						
				
				
			1883     Piel Bros., Inc. East New York BreweryLiberty & Sheffield
			
			Products
Chevy Chase Ginger Ale
1931-1933
Piel Bros. Dark Brew Beer
1883-1920
Piel Bros. Dortmunder Beer
1883-1920
Piel Bros. Light Beer
1883-1920
Piel Bros. Three Star Brew
1920-1933
Piel's Dark Brew
1920-1933
Piel's Dark Kovar
1920-1933
Piel's Holiday Dark
1920-1933
Piel's Kovar Beverage
1920-1933
Piel's Light
1920-1933
Piel's Pippin Ale
1920-1933
Piel's Special Light
1920-1933
 
				
												
			
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					Begin: 1883     End  1920
					                                        
											
											 1883 - 1920
					
									
					1883 - 1920 
				
			 
			
				
									
			
		 
				
						
												
			
				Logo
				
					Begin: 1883     End  1920
					                                        
											
											 1883 - 1920
					
									
					1883 - 1920 
				
			 
			
				
									
			
		 
				
						
				
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				Begin: 1897     End  1920
		                                         
					
						 
					
                    		 					 
					
				
			     
			
				
												
			
				News
				
					20th April 1909      
					                                        
                    	
                    	20th April 1909      
                    	
                    	
						The Piel Bros., Inc. registered their "East New York Brewery" name as a trademark.
						 
                     
											
											 
					
				
			 
			
				
					The Piel Bros., Inc. registered their "East New York Brewery" name as a trademark.				
			
		 
				
						
																	
			
				Photos
				
					Circa: 1910      
					                                        
                    	
                    	Circa: 1910      
                    	
                    	
						
Piel Bros. and Trommer's beer banners hang outside a beer garden in Coney Island.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
				
										
					
				
			     
			
				
												
			
				News
				
					1st May 1916      
					                                        
                    	
                    	1st May 1916      
                    	
                    	
						Piel Bros., Inc. of Brooklyn, New York begins selling Service Brew Beer.
						 
                     
											
											 
					
				
			 
			
				
					Piel Bros., Inc. of Brooklyn, New York begins selling Service Brew Beer.				
			
		 
				
						
				
										Advertisement
				
				1919      
		                                         
					
						 
					
                    		 					 
					
				
			     
			
				
				
				
			1933     Piel Bros., Inc.Liberty & Sheffield
			
			Products
Chevy Chase Ginger Ale
1933-1940
Kapuziner Beer
1951-1959
Oster Bier
1915-1915
Piel's Bock Beer
1935-1956
Piel's Holiday Brew
1933-1950
Piel's Kapuziner
1933-1950
Piel's Light Bock Beer
1933-1950
Piel's Ale
1964-1973
Piel's Beer
1964-1976
Piel's Beer
1933-1973
Piel's Dark Beer
1945-1950
Piel's Extra Brew Beer
1945-1946
Piel's Extra Premium Beer
1945-1948
Piel's Light Beer
1933-1973
Piel's Light Brew
1920-1933
Piel's Pielsner Beer
1945-1953
Piel's Real Lager Beer
1933-1940
Piel's Real Special Beer
1933-1940
Piel's Special Dark Beer
1933-1937
Piel's Special Fancier's Light
1935-1937
Piel's Special Light Beer
1933-1937
Piel's Winter Brew
1942-1950
Pielsner Beer
1934-1950
Trommer's Beer
1951-1954
White Label Beer
1951-1970
Winter Brew Beer
1935-1948
 
				
				
										Advertisement
				
				1936      
		                                         
					
						 
					
                    		 					 
					
				
			     
			
				
									
				1937Capacity 400000 Barrels
			
						
						
																	
			
				Photos
				
					Circa: 1938      
					                                        
                    	
                    	Circa: 1938      
                    	
                    	
						
A woman in a bathing suit stands in front of a Piel's Light Beer neon.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
									
				1939Capacity 400000 Barrels
			
						
										Advertisement
				
				1939      
		                                         
 					
						 
					
                    		 					 
					
						
																	
			
				Photos
				
					Circa: 1940      
					                                        
                    	
                    	Circa: 1940      
                    	
                    	
						
A ruckus party featuring Piel's Beer in quart bottles.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
												
			
				News
				
					14th February 1942      
					                                        
                    	
                    	14th February 1942      
                    	
                    	
						
	The Piel Bros. Brewery of Brooklyn premiered its new radio show "Jack Dempsey's All Star Sports Quiz" on WOR.
 
                     
											
											 
					
				
			 
			
				
					
	The Piel Bros. Brewery of Brooklyn premiered its new radio show "Jack Dempsey's All Star Sports Quiz" on WOR.
				
			 
		 
				
						
				
				
			1955     Trommer Brewing Company (Aka of Piel Bros., Inc., Post-1955)315 Liberty Avenue
			
			Products
Red Letter Beer
1962-1964
White Label Beer
1953-1965
 
				
												
			
				News
				
					1st May 1956      
					                                        
                    	
                    	1st May 1956      
                    	
                    	
						The Piel Bros. Brewery of Brooklyn introduces their new blue and gold label for Piel's Light Beer.
						 
                     
											
											 
					
				
			 
			
				
					The Piel Bros. Brewery of Brooklyn introduces their new blue and gold label for Piel's Light Beer.				
			
		 
				
						
																	
			
				Photos
				
					Circa: 1956      
					                                        
                    	
                    	Circa: 1956      
                    	
                    	
						
The Bert and Harry Piel backstory.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
				
										Advertisement
				
				Circa: 1963      
		                                         
					
						 
					
                    		 					 
					
				
			1963     Drewrys Ltd., USA, Inc.315 Liberty Avenue
			
						
				
				
				
			1966     Associated Brewing Co.315 Liberty Avenue
			
			Products
Mickey's Malt Liquor
1972-1973
 
				
																	
			
				Photos
				
					Circa: 1967      
					                                        
                    	
                    	Circa: 1967      
                    	
                    	
						
Watermelon washed down with Piel's Real Draft Beer in cans. 
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
	1973 ClosedAssociated Brewing Co.