From Life Magazine, 1913. Measures 6x9 inches tall.
Read every word in this opinion. Remember
it is not our statement, but the deliberate opinion
of a great scientist working for perfection in beer.
Pure beer is food and tonic.
G. Beck (Bierbrauer, 1881, No. 8) finds that
"beer in light bottles deteriorates more
quickly than beer in dark bottles when
exposed to the direct sunlight."
His tests were continued for three weeks and proved
that beer in light bottles had acquired a very disagreeable,
nasty taste and flavor and was unfit for consumption.
The Brown Bottle with Schlitz is not a fad. Its use
is based on scientific principles.
We have adopted every idea, every invention, every
innovation that could make for purity.
Schlitz is sent to you in Brown Bottles to protect its
purity from the brewery to your glass.
Why don't you make Schlitz in Brown Bottles your
regular beer?
Set that crown or cork
is branded âSchlitz.â
The Beer That Made Milwaukee Famous.
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