In all the 98 years that Schlitz has been made there has been but one beer like it. And that beer is Schlitz itself. .. so distinctive in its goodness that it has won renown all over America and around the world as the beer that made Milwaukee famous. The flavor of Schlitz sings of sunny fields and golden grain. ..of skillful hands and patient ways. And through it all runs the elusive yet matchless melody of the hops. Never, in Schlitz, will you taste harsh bitterness . . . just the kiss of the hops.