8½ by 10 inches. From the New Yorker, 9/30/1950.
"My Beer Is Rheingold, The DRY Beer, says Hoagy Carmichael
1. "What club would you use?" asks Hoagy Carmichael, famous songwriter-turned-screen star. "Wellâhere goes! I may pick the wrong iron butâafter the matchâone thing is sure. I always pick the right beer ...
2. "This one beer hits the right note with me! And that's because Rheingold is the one and only Extra Dry beer. No other beer can touch itâever! Try Rheingold yourselfâyou'll agree it's beer as beer should taste!"
Wherever you are, there's Rheingold Extra Dry nearbyâmore than 25,000 friendly Rheingold dealers in Greater New York. Try Rheingold today. Notice its distinctive extra dry flavor, its pale crystal color, its bouquetâal symbols of superior brewing. Yesâcompare Rheingold with any other beerâdomestic or importedâand youâll understand why it's New York's largest-selling beer!
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