21 x 14 inches tall paper ad.
Two separate sheets of paper (with third page on reverse)
and they call for it again and again!
The friendly, cheerful call...
for the fastest growing beer of all!
Carling Black Label Beer is the only American beer brewed and served on both sides of the Atlantic. Its popularity and its international reputation for quality have already advanced Carling to a place among the nation's top ten brewers, and this growth continues at a record pace.
Black Label's success story is a simple one! People try it... and they like it. Why don't you try it? You'll like it, too!
Hey Mabel? Black Label!