8½ by 10 inches. 9/30/1950.
"My Beer Is Rheingold, The DRY Beer, Says Mercedes McCambridge
"I've been chasing rainbows all my life," says Oscar-winning screen star Mercedes McCambridge. "And I can tell you there's always something exciting at the end—like a movie part in Hollywood, a radio show in Chicago, or a television appearance in New York ...."But nowhere have I found a beer to compare with New York's one and only Extra Dry beer—Rheingold I If they handed out Oscars for beer, you can be sure Rheingold would win every year!"
In New York, where more beer is sold than in any other city in the world, the demand for Rheingold Extra Dry is greater than for any other beer—domestic or imported. Yes—Rheingold's pale crystal color—symbol of superior quality—its bouquet, its distinctive dry favor have made it New York's largest-selling beer!
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