News
				
					15th April 1815      
					                                        
                    	
                    	15th April 1815      
                    	
                    	
						Georg August Krug, the founder of what would become the Jos. Schlitz Brewing Co. in Milwaukee, was born Miltenberg, Bavaria, Germany.
 
                     
											
											 
					
				
			 
			
				
					Georg August Krug, the founder of what would become the Jos. Schlitz Brewing Co. in Milwaukee, was born Miltenberg, Bavaria, Germany.
				
			 
		 
				
						
												
			
				News
				
					9th October 1819      
					                                        
                    	
                    	9th October 1819      
                    	
                    	
						Anna Maria Hartig was born in Germany.  She was the wife of Schlitz Brewery founder Georg August Krug.  After Krug's death she married the new brewery manager Joseph Schlitz.
 
                     
											
											 
					
				
			 
			
				
					Anna Maria Hartig was born in Germany.  She was the wife of Schlitz Brewery founder Georg August Krug.  After Krug's death she married the new brewery manager Joseph Schlitz.
				
			 
		 
				
						
												
			
				News
				
					15th May 1831      
					                                        
                    	
                    	15th May 1831      
                    	
                    	
						Businessman and Beer magnate Joseph Schlitz was born in Mainz, Rheinhessen, Germany.
 
                     
											
											 
					
				
			 
			
				
					Businessman and Beer magnate Joseph Schlitz was born in Mainz, Rheinhessen, Germany.
				
			 
		 
				
						
												
			
				News
				
					25th August 1842      
					                                        
                    	
                    	25th August 1842      
                    	
                    	
						Georg Carl August Ühlein, patriarch of the Ühlein brewing dynasty was born in Wertheim am Main, Baden, Germany.
 
                     
											
											 
					
				
			 
			
				
					Georg Carl August Ühlein, patriarch of the Ühlein brewing dynasty was born in Wertheim am Main, Baden, Germany.
				
			 
		 
				
						
				
				
			1849     FoundedAugust Krug46-48 Chestnut
			
						
				
												
			
				News
				
					30th December 1856      
					                                        
                    	
                    	30th December 1856      
                    	
                    	
						Georg August Krug, the founder of what would become the Jos. Schlitz Brewing Co. in Milwaukee, died at age 41.
 
                     
											
											 
					
				
			 
			
				
					Georg August Krug, the founder of what would become the Jos. Schlitz Brewing Co. in Milwaukee, died at age 41.
				
			 
		 
				
						
				
				
			1861     Jos. Schlitz, Chestnut Brewerynorth side 400 block Chestnut Street
			
						
				
				
				
			1874     Jos. Schlitz Brewing Company (Pre-Prohibtion)3rd & Galena Streets
			
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1874-1920
Celebrated Milwaukee Lager Beer
1874-1920
Export Milwaukee Lager Beer
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First Quality Milwaukee Lager Beer
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Milwaukee Beer
1874-1920
Milwaukee Bohemian
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Milwaukee Budweiser
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Milwaukee Export Beer
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Milwaukee Famous
1874-1920
Milwaukee Lager
1874-1920
Milwaukee Lager Pilsener Beer
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Milwaukee Lager XXX Export Beer
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Milwaukee Rhinegold
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Ponce de Leon
1874-1920
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1874-1920
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1874-1920
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1874-1920
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1874-1920
 
				
												
			
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					Begin: 1874     End  1895
					                                        
											
											 1874 - 1895
					
									
					1874 - 1895 
				
			 
			
				
									
			
		 
				
						
												
			
				News
				
					7th May 1875      
					                                        
                    	
                    	7th May 1875      
                    	
                    	
						Businessman and Beer magnate Joseph Schlitz died on a return voyage from Germany when his ship hit a rock near Land's End, England and sank. He was 44 years of age.  In his short life Schlitz started a firm that would become a leader of the American brewing industry.  Schlitz's had expressed a wish that his brewery forever bear his name and that request was honored by his family and employees for over a hundred years.  
 
                     
											
											 
					
				
			 
			
				
					Businessman and Beer magnate Joseph Schlitz died on a return voyage from Germany when his ship hit a rock near Land's End, England and sank. He was 44 years of age.  In his short life...  View More 				
			 
		 
				
						
												
			
				News
				
					8th May 1875      
					                                        
                    	
                    	8th May 1875      
                    	
                    	
						As directed by Schlitz's will, nephew-in-law 33 year old August Ühlein, with brothers Henry and Edward, become controllers of the Jos. Schlitz Brewery after Schlitz died at sea at the young age of 44.  His will directed that the Jos. Schlitz Brewing Company name never be changed.
						 
                     
											
											 
					
				
			 
			
				
					As directed by Schlitz's will, nephew-in-law 33 year old August Ühlein, with brothers Henry and Edward, become controllers of the Jos. Schlitz Brewery after Schlitz died at sea at the young age of ...  View More 				
			 
		 
				
						
												
			
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					Begin: 1894     End  2014
					                                        
											
											 1894 - 2014
					
									
					1894 - 2014 
				
			 
			
				
									
			
		 
				
						
				
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				Begin: 1894     End  2014
		                                         
					
						 
					
                    		 					 
					
				
			     
			
				
												
			
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					Begin: 1895     End  1990
					                                        
											
											 1895 - 1990
					
									
					1895 - 1990 
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1895      
					                                        
                    	
                    	Circa: 1895      
                    	
                    	
						
A one-horse Schlitz Beer delivery wagon.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1896      
					                                        
                    	
                    	Circa: 1896      
                    	
                    	
						
The Schlitz Brewing Co. stables as designed by architect Louis Lehle.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
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					Circa: 1896      
					                                        
                    	
                    	Circa: 1896      
                    	
                    	
						
An office of the Jos. Schlitz Brewery in Milwaukee showing some great signage, mini bottles and trade cards.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1898      
					                                        
                    	
                    	Circa: 1898      
                    	
                    	
						
A colorized Chicago scene featuring a Schlitz tied house at left.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1898      
					                                        
                    	
                    	Circa: 1898      
                    	
                    	
						
A young man (August Uihlein?) strikes an elegant pose in his finest duds.  A pocket watch on a chain, a cigar and a bottle of Schlitz Beer are his accessories.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
												
			
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					Begin: 1899     End  1910
					                                        
											
											 1899 - 1910
					
									
					1899 - 1910 
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1899      
					                                        
                    	
                    	Circa: 1899      
                    	
                    	
						
The Jimmy Cox Saloon in Camden, New Jersey with two beautiful Schlitz Beer corner signs.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1900      
					                                        
                    	
                    	Circa: 1900      
                    	
                    	
						
Birds Eye View, Looking Southwest, towards Schlitz's Brewery, Milwaukee.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1900      
					                                        
                    	
                    	Circa: 1900      
                    	
                    	
						
The Commerce of Sheboygan at dock in Chicago alongside a large painted Schlitz Beer billboard.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1900      
					                                        
                    	
                    	Circa: 1900      
                    	
                    	
						
A beautiful Schlitz sign hangs above the bar in a Western tavern.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1900      
					                                        
                    	
                    	Circa: 1900      
                    	
                    	
						
O'Leary's, a very elaborate Schlitz Tied house.  Location unknown.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1900      
					                                        
                    	
                    	Circa: 1900      
                    	
                    	
						
Two men (Probably Schlitz Distributors) pose for a photograph with their product.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1900      
					                                        
                    	
                    	Circa: 1900      
                    	
                    	
						
The Schlitz Brewery on Galena Street in 1900.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1900      
					                                        
                    	
                    	Circa: 1900      
                    	
                    	
						
A Schlitz Beer delivery wagon making a call.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1900      
					                                        
                    	
                    	Circa: 1900      
                    	
                    	
						
The Schlitz-owned J. Price Buffet in Streator, Illinois.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
				
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				Circa: 1901      
		                                         
					
						 
					
                    		 					 
					
				
			     
			
				
				
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				Circa: 1902      
		                                         
					
						 
					
                    		                                         
					
						 
					
                    		 					 
					
				
			     
			
				
				
										
					
				
			     
			
				
				
										
					
				
			     
			
				
																	
			
				Photos
				
					Circa: 1905      
					                                        
                    	
                    	Circa: 1905      
                    	
                    	
						
Two men enjoy bottles of Schlitz Beer in front of an open window.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1905      
					                                        
                    	
                    	Circa: 1905      
                    	
                    	
						
Two men pose for a photograph.  Behind them is a Schlitz tied house.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
				
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				Circa: 1906      
		                                         
					
						 
					
                    		 					 
					
				
			     
			
				
				
										
					
				
			     
			
				
																	
			
				Photos
				
					Circa: 1908      
					                                        
                    	
                    	Circa: 1908      
                    	
                    	
						
Two beer drinkers enjoy Schlitz Beer.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1908      
					                                        
                    	
                    	Circa: 1908      
                    	
                    	
						
Old time veterands enjoy Schlitz Beer in clear bottles during a reunion.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
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				Circa: 1908      
		                                         
					
						 
					
                    		 					 
					
				
			     
			
				
																	
			
				Photos
				
					Circa: 1910      
					                                        
                    	
                    	Circa: 1910      
                    	
                    	
						
A beautiful outdoor Schlitz Beer illuminated sign adorns a tavern in Miles City Montana.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1910      
					                                        
                    	
                    	Circa: 1910      
                    	
                    	
						
A Schlitz Beer Billboard in San Francisco.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
												
			
				News
				
					11th October 1911      
					                                        
                    	
                    	11th October 1911      
                    	
                    	
						Georg Carl August Ühlein, secreatry and chairman of the board of the Jos. Schlitz Brewing Co., died in Germany at age 69 years.
						 
                     
											
											 
					
				
			 
			
				
					Georg Carl August Ühlein, secreatry and chairman of the board of the Jos. Schlitz Brewing Co., died in Germany at age 69 years.				
			
		 
				
						
												
			
				News
				
					25th October 1911      
					                                        
                    	
                    	25th October 1911      
                    	
                    	
						Schlitz finally patents its famous parallelogram logo.
 
                     
											
											 
					
				
			 
			
				
					Schlitz finally patents its famous parallelogram logo.
				
			 
		 
				
						
				
										
					
				
			     
			
				
				
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				1912      
		                                         
					
						 
					
                    		 					 
					
				
			     
			
				
				
										
					
				
			     
			
				
				
										
					
				
			     
			
				
												
			
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					13th December 1915      
					                                        
                    	
                    	13th December 1915      
                    	
                    	
						Charles Uihlein, foreman of the bottling department at Jos. Schlitz Brewing Company and brother of Henry Uihlein, President of Jos. Schlitz Brewing Company, dies on December 13, 1915.
						 
                     
											
											 
					
				
			 
			
				
					Charles Uihlein, foreman of the bottling department at Jos. Schlitz Brewing Company and brother of Henry Uihlein, President of Jos. Schlitz Brewing Company, dies on December 13, 1915.				
			
		 
				
						
																	
			
				Photos
				
					Circa: 1915      
					                                        
                    	
                    	Circa: 1915      
                    	
                    	
						
The release of Schlitz Bock is enough for a celebration in front of Hall & Walls Wholesale Liquor Store and the Favorite Saloon in Los Angeles, California.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
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					Circa: 1917      
					                                        
                    	
                    	Circa: 1917      
                    	
                    	
						
A Temperance movement float with persons carrying "Personal Liberty" and "Home Rule" banners parks ironically in frot of a Schlitz tied house.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
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				Circa: 1918      
		                                         
					
						 
					
                    		 					 
					
				
			     
			
				
												
			
				News
				
					26th September 1919      
					                                        
                    	
                    	26th September 1919      
                    	
                    	
						Oscar L. Schmidt, superintendent of several Schlitz agencies, died as a result of apoplectic stroke.
						 
                     
											
											 
					
				
			 
			
				
					Oscar L. Schmidt, superintendent of several Schlitz agencies, died as a result of apoplectic stroke.				
			
		 
				
						
				
										
					
				
			     
			
				
				
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				1920      
		                                         
                    	
                    	1920      
                    	
                    	
						Jos. Schlitz Beverage Co. 
						 
                     
					
						 
					
                    		 					 
					
				
			1920     Jos. Schlitz Beverage Co. 3rd & Galena Streets
			
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Brownie
1920-1933
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1920-1933
Famo
1920-1933
Malt Tonic
1920-1933
New Schlitz
1920-1933
Schlitz Beer
1920-1933
Schlitz Bock Picnic Beer
1920-1933
Schlitz Dark
1920-1933
Schlitz Hop Tea Tonic
1920-1933
Spike Kelly Some Brew
1920-1933
 
				
												
			
				News
				
					22nd April 1922      
					                                        
                    	
                    	22nd April 1922      
                    	
                    	
						Henry Uihlein, former pressident of the Jos. Schlitz Brewing Co., died at the age of seventy eight years.
						 
                     
											
											 
					
				
			 
			
				
					Henry Uihlein, former pressident of the Jos. Schlitz Brewing Co., died at the age of seventy eight years.				
			
		 
				
						
																	
			
				Photos
				
					Circa: 1922      
					                                        
                    	
                    	Circa: 1922      
                    	
                    	
						
Sisters pose on the street in the 1920s.  A schlitz Malt Syrup sign looms conspicuously in the background.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
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				Circa: 1924      
		                                         
					
						 
					
                    		                                         
					
						 
					
                    		 					 
					
				
			     
			
				
				
				
			1933     Jos. Schlitz Brewing Company (Post-Prohibtion)235 West Galena Street
			
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1973-1976
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1968-1969
Encore Beer
1970-1985
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1971-1973
Heritage Beer
1968-1969
Marz Beer
1968-1969
Milwaukee Club Beer
1934-1943
Old Milwaukee
1950-1958
Old Milwaukee Beer
1934-1990
Old Milwaukee Bock Beer
1933-1942
Old Milwaukee Brew
1898-1933
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1933-1950
Old Milwaukee Winter Beer
1934-1950
Primo Beer
1979-1984
Primo Beer
1964-1979
Regency Beer
1968-1969
Scandia Beer
1967-1969
Scene One Beer
1971-1973
Schlitz Bock
1933-1936
Schlitz Draught Beer
1933-1950
Schlitz Malt Liquor
1963-1989
Schlitz The Beer Repeal Special
1933-1950
Schlitz The Brew
1933-1936
Steuben Beer
1968-1969
Viking Beer
1968-1969
 
				
																	
			
				Photos
				
					Circa: 1933      
					                                        
                    	
                    	Circa: 1933      
                    	
                    	
						
Schlitz Beer die cut cardboard mugs.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1933      
					                                        
                    	
                    	Circa: 1933      
                    	
                    	
						
A Schlitz Beer deliveryman drives cases of beer to their destination the old school way in this photo taken just after the repeal of Prohibition.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
																	
			
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					Circa: 1937      
					                                        
                    	
                    	Circa: 1937      
                    	
                    	
						
Schlitz signs adorn the interor of a bar  in Milwaukee.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
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					Circa: 1937      
					                                        
                    	
                    	Circa: 1937      
                    	
                    	
						
A beautiful Schlitz Beer billboard featuring t bottle and Cap Sealed can.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
									
				1938Capacity 1500000 Barrels
			
						
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				1938      
		                                         
 					
						 
					
                    		                                         
 					
						 
					
                    		 					 
					
						
																	
			
				Photos
				
					Circa: 1938      
					                                        
                    	
                    	Circa: 1938      
                    	
                    	
						
"Okay -Everybody hold hands!"
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1938      
					                                        
                    	
                    	Circa: 1938      
                    	
                    	
						
The Schlitz Brewery gets new glass-lined tanks.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
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					Circa: 1938      
					                                        
                    	
                    	Circa: 1938      
                    	
                    	
						
A bartender pours Schlitz Beer out of a steinie bottle.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
									
				1939Capacity 3000000 Barrels
			
						
										
					
						
																	
			
				Photos
				
					Circa: 19th December 1939      
					                                        
                    	
                    	Circa: 19th December 1939      
                    	
                    	
						
The Schlitz Beer display at the National Beer Wholesaler's Convention in Chicago.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
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					Circa: 1940      
					                                        
                    	
                    	Circa: 1940      
                    	
                    	
						
Motorcyclists take a break at a Florida beer joint.  Schlitz, Jax Beer of Jacksonville, Ballantine, Old Milwaukee, Cook's of Evansville Indiana signs adorn the walls. Atlantic Beer crates are vis
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
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					Circa: 1940      
					                                        
                    	
                    	Circa: 1940      
                    	
                    	
						
Bar with great looking Schlitz, Pabst, Budweiser, Genesee and Falls City Beer advertising. 
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1940      
					                                        
                    	
                    	Circa: 1940      
                    	
                    	
						
Two men pose in front of a liquor store window advertising Schlitz Beer.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1940      
					                                        
                    	
                    	Circa: 1940      
                    	
                    	
						
A Schlitz die-cut cardboard bottle and an old wood radio adorn the bar in a Hartford Connecticut tavern.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1940      
					                                        
                    	
                    	Circa: 1940      
                    	
                    	
						
Probably overlooking Lake Michigan...
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1940      
					                                        
                    	
                    	Circa: 1940      
                    	
                    	
						
A moment in the grass just before the outbreak of WWII, made all the more memorable by Schlitz Beer in No-Deposit, No-Return stubby bottles.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
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					Circa: 1940      
					                                        
                    	
                    	Circa: 1940      
                    	
                    	
						
The Ladies Auxiliary Local #10 N.J. License Beverage Association, Ocean County New Jersey ladies pose in front of an interesting Schlitz Beer window decal.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
																	
			
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					Circa: 1941      
					                                        
                    	
                    	Circa: 1941      
                    	
                    	
						
Picnickers enjoy Schlitz Beer out in rare pre-war flat top cans.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
																	
			
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					Circa: 1942      
					                                        
                    	
                    	Circa: 1942      
                    	
                    	
						
Nice 1940s color photo of a street scene with Schlitz and Budweiser Outdoor signs.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
																	
			
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					Circa: 1943      
					                                        
                    	
                    	Circa: 1943      
                    	
                    	
						
Two men pose in front of a 1940s-era liquor store.  A Schlitz Beer sign and a Schenley Gin sign are visible.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1943      
					                                        
                    	
                    	Circa: 1943      
                    	
                    	
						
GIs, somewhere in the south Pacific, drinking Schlitz Beer in camouflage cans.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1943      
					                                        
                    	
                    	Circa: 1943      
                    	
                    	
						
A Schlitz TOC behind the bar along with dozens of other vintage signs.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
				
										
					
				
			     
			
				
																	
			
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					Circa: 1945      
					                                        
                    	
                    	Circa: 1945      
                    	
                    	
						
Joe and Nemo's Hot Dog Shop on the west side of Boston featuring Schlitz Beer.  Closed in 1963.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1945      
					                                        
                    	
                    	Circa: 1945      
                    	
                    	
						
A spiffy delivery truck for the 306 North Ogden Ave. depot of the Schlitz Brewing Co.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
				
										
					
				
			     
			
				
																	
			
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					Circa: 1947      
					                                        
                    	
                    	Circa: 1947      
                    	
                    	
						
Ladies pose on the porch with Schlitz beer.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
																	
			
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					Circa: 1948      
					                                        
                    	
                    	Circa: 1948      
                    	
                    	
						
Shirtless guy picks up empty Schlitz stubbie bottles after a party.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
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					Circa: 1948      
					                                        
                    	
                    	Circa: 1948      
                    	
                    	
						
A couple enjoys Schlitz Beer in cone top cans in an impromptou side of the road picnic.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
																	
			
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					Circa: 1949      
					                                        
                    	
                    	Circa: 1949      
                    	
                    	
						
The Schlitz Brewery at its centennial.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
												
			
				News
				
					26th December 1950      
					                                        
                    	
                    	26th December 1950      
                    	
                    	
						The Jos. Schlitz Brewing Co. of Milwaukee, Wisconsin brewed its 5,000,000th barrel of beer.
						 
                     
											
											 
					
				
			 
			
				
					The Jos. Schlitz Brewing Co. of Milwaukee, Wisconsin brewed its 5,000,000th barrel of beer.				
			
		 
				
						
																	
			
				Photos
				
					Circa: 1950      
					                                        
                    	
                    	Circa: 1950      
                    	
                    	
						
Lou's Resort in Townsend Wisconsin advertises Schlitz and Miller High Life Beers.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
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					Circa: 1950      
					                                        
                    	
                    	Circa: 1950      
                    	
                    	
						
A budweiser Neon and Schlitz Beer signs adorn the back bar of Al's State Line Bar in Hobbs New Mexico.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
				
										
					
				
			     
			
				
																	
			
				Photos
				
					Circa: 1952      
					                                        
                    	
                    	Circa: 1952      
                    	
                    	
						
Enthusiasm for Schlitz Beer
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
				
										
					
				
			     
			
				
																	
			
				Photos
				
					Circa: 1954      
					                                        
                    	
                    	Circa: 1954      
                    	
                    	
						
A beautiful couple takes to the beach.  With Schlitz Beer.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
																	
			
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					Circa: 1955      
					                                        
                    	
                    	Circa: 1955      
                    	
                    	
						
Outdoor party with Schlitz Beer.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1955      
					                                        
                    	
                    	Circa: 1955      
                    	
                    	
						
Halloween - and a Schlitz Beer sign in the background.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
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					Circa: 1955      
					                                        
                    	
                    	Circa: 1955      
                    	
                    	
						
Picnicing with Schlitz Beer in cans.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1955      
					                                        
                    	
                    	Circa: 1955      
                    	
                    	
						
An outdoor party with Schlitz Beer.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
																	
			
				Photos
				
					Circa: 1956      
					                                        
                    	
                    	Circa: 1956      
                    	
                    	
						
16 ounces of Schlitz Beer being enjoyed by a man in a beret.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1956      
					                                        
                    	
                    	Circa: 1956      
                    	
                    	
						
Doing what men do...  A smoke a beer, and unbuttoned pants.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
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					Circa: 1956      
					                                        
                    	
                    	Circa: 1956      
                    	
                    	
						
The flight crew enjoys some Schlitz Beer before a long transatlantic haul.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1956      
					                                        
                    	
                    	Circa: 1956      
                    	
                    	
						
A woman drinks Schlitz Beer from a can.  A 1930s pickup truck is in the background.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
																	
			
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					Circa: 1957      
					                                        
                    	
                    	Circa: 1957      
                    	
                    	
						
The Garden Island Liquor Store in Fairbanks Alaska is considered by the Schlitz Brewery to be the northernmost of their outdoor beer neon installations.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1957      
					                                        
                    	
                    	Circa: 1957      
                    	
                    	
						
Picnicing in the grass with Schlitz Beer in cans.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
																	
			
				Photos
				
					Circa: 1958      
					                                        
                    	
                    	Circa: 1958      
                    	
                    	
						
A hunter decorates his Christmas tree with Schlitz Beer cans.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1958      
					                                        
                    	
                    	Circa: 1958      
                    	
                    	
						
Two campers get cuddly and enjoy some Schlitz Beer.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1958      
					                                        
                    	
                    	Circa: 1958      
                    	
                    	
						
Schlitz Beer, a dog and sunglasses.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
																	
			
				Photos
				
					Circa: 1959      
					                                        
                    	
                    	Circa: 1959      
                    	
                    	
						
Schlitz Beer on the beach.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
																	
			
				Photos
				
					Circa: 1959      
					                                        
                    	
                    	Circa: 1959      
                    	
                    	
						
A college student responds to a losing hand with a finger.  Schlitz Beer is also on the table.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
				
										
					
				
			     
			
				
																	
			
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					Circa: 1961      
					                                        
                    	
                    	Circa: 1961      
                    	
                    	
						
Private Higgins shows off his can of Schlitz.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
				
										
					
				
			     
			
				
				
										
					
				
			     
			
				
				
										
					
				
			     
			
				
				
										
					
				
			     
			
				
																	
			
				Photos
				
					Circa: 1966      
					                                        
                    	
                    	Circa: 1966      
                    	
                    	
						
A master hairstylist uses Schlitz Malt Liquor, Rheingold and Ballantine beer cans for curlers. 
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
																	
			
				Photos
				
					Circa: 1967      
					                                        
                    	
                    	Circa: 1967      
                    	
                    	
						
He who passes out first, pays the price.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
										
					
				
			     
			
				
																	
			
				Photos
				
					Circa: 1968      
					                                        
                    	
                    	Circa: 1968      
                    	
                    	
						
A flower child stares in amazament at an inflatable Schlitz Malt Liquor Beer Can.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
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				Circa: 1968      
		                                         
					
						 
					
                    		 					 
					
				
			     
			
				
				
										
					
				
			     
			
				
																	
			
				Photos
				
					Circa: 1970      
					                                        
                    	
                    	Circa: 1970      
                    	
                    	
						
Schlitz's new paperboard Conocup was debuted in sports stadiums across the country.
						 
                     
											
											 
					
				
			 
			
				
									
			
		 
				
						
				
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				Circa: 1970      
		                                         
					
						 
					
                    		 					 
					
				
			     
			
				
				
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				Circa: 1971      
		                                         
					
						 
					
                    		                                         
					
						 
					
                    		 					 
					
				
			     
			
				
				
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				Circa: 1978      
		                                         
					
						 
					
                    		 					 
					
				
			     
			
				
	1981 ClosedJos. Schlitz Brewing Company (Post-Prohibtion)