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Jos. Schlitz Brewing Company of Milwaukee, Wisconsin, USA

Dates Trade Name Historic Address
1849 - 1861 August Krug 46-48 Chestnut
1861 - 1874 Jos. Schlitz, Chestnut Brewery north side 400 block Chestnut Street
1874 - 1920 Jos. Schlitz Brewing Company (Pre-Prohibtion) 3rd & Galena Streets
1920 - 1933 Schlitz-Milwaukee (Aka of Joseph Schlitz Beve... 3rd & Galena Streets
1920 - 1933 Schlitz Brewery 3rd & Galena Streets
1920 - 1933 Jos. Schlitz Beverage Co. 3rd & Galena Streets
1920 - 1933 Milwaukee Malt Syrup Co. (Aka of Jos. Schlit... 3rd & Galena Streets
1920 - 1933 Schlitz Company (Aka of Joseph Schlitz Bever... 3rd & Galena Streets
1933 - 1981 Jos. Schlitz Brewing Company (Post-Prohibtion... 235 West Galena Street
  • The Fate of the Brewery building is unknown
  • U-Permit Number :   WIS-U-730
  • L-permit Number :   L-91

Timeline

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15th April 1815    

Georg August Krug, the founder of what would become the Jos. Schlitz Brewing Co. in Milwaukee, was born Miltenberg, Bavaria, Germany.

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9th October 1819    

Anna Maria Hartig was born in Germany.  She was the wife of Schlitz Brewery founder Georg August Krug.  After Krug's death she married the new brewery manager Joseph Schlitz.

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15th May 1831    

Businessman and Beer magnate Joseph Schlitz was born in Mainz, Rheinhessen, Germany.

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25th August 1842    

Georg Carl August Ühlein, patriarch of the Ühlein brewing dynasty was born in Wertheim am Main, Baden, Germany.

1849     FoundedAugust Krug46-48 Chestnut

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30th December 1856    

Georg August Krug, the founder of what would become the Jos. Schlitz Brewing Co. in Milwaukee, died at age 41.

1861     Jos. Schlitz, Chestnut Brewerynorth side 400 block Chestnut Street

1874     Jos. Schlitz Brewing Company (Pre-Prohibtion)3rd & Galena Streets

Products

Celebrated Milwaukee Export Pilsener Beer
1874-1920
Celebrated Milwaukee Lager Beer
1874-1920
Export Milwaukee Lager Beer
1874-1920
First Quality Milwaukee Lager Beer
1874-1920
Milwaukee Beer
1874-1920
Milwaukee Bohemian
1874-1920
Milwaukee Budweiser
1874-1920
Milwaukee Export Beer
1874-1920
Milwaukee Famous
1874-1920
Milwaukee Lager
1874-1920
Milwaukee Lager Pilsener Beer
1874-1920
Milwaukee Lager XXX Export Beer
1874-1920
Milwaukee Rhinegold
1874-1920
Ponce de Leon
1874-1920
Schlitz Beer
1874-1920
Schlitz Bock
1874-1920
Schlitz Bräu
1874-1920
Schlitz Export
1874-1920
Schlitz Export Beer
1874-1920
Schlitz Milwaukee Famous
1874-1920
Schlitz Milwaukee Lager Beer
1874-1920
Schlitz The Beer
1874-1920
Schlitz XXX Milwaukee Porter
1874-1920
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7th May 1875    

Businessman and Beer magnate Joseph Schlitz died on a return voyage from Germany when his ship hit a rock near Land's End, England and sank. He was 44 years of age.  In his short life... View More

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8th May 1875    

As directed by Schlitz's will, nephew-in-law 33 year old August Ühlein, with brothers Henry and Edward, become controllers of the Jos. Schlitz Brewery after Schlitz died at sea at the young age of ... View More
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1894    

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1894 - 2014
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1895 - 1990
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11th October 1911    

Georg Carl August Ühlein, secreatry and chairman of the board of the Jos. Schlitz Brewing Co., died in Germany at age 69 years.
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25th October 1911    

Schlitz finally patents its famous parallelogram logo.

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1911    

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1912    

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1913    

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1914    

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13th December 1915    

Charles Uihlein, foreman of the bottling department at Jos. Schlitz Brewing Company and brother of Henry Uihlein, President of Jos. Schlitz Brewing Company, dies on December 13, 1915.
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Circa: 1919    

News

26th September 1919    

Oscar L. Schmidt, superintendent of several Schlitz agencies, died as a result of apoplectic stroke.
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1920    

1920     Schlitz Company (Aka of Joseph Schlitz Beverage Co.)3rd & Galena Streets

Products

Lagerine
1920-1933
Schlitz Fizz
1920-1933
Schlitz Hop Tea Tonic
1920-1933
Schlitz Malt Syrup
1920-1933
Schlitz Malt Tonic
1920-1933
Schlitz Sprudel
1920-1930
Schlitz Tonico de Malta
1920-1933
News

22nd April 1922    

Henry Uihlein, former pressident of the Jos. Schlitz Brewing Co., died at the age of seventy eight years.
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Circa: 1922    

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Circa: 1924    

1933     Jos. Schlitz Brewing Company (Post-Prohibtion)235 West Galena Street

Products

Burgermeister Beer
1973-1976
Crescent Beer
1968-1969
Elite Beer
1968-1969
Encore Beer
1970-1985
Galena Street Beer
1971-1973
Heritage Beer
1968-1969
Marz Beer
1968-1969
Milwaukee Club Beer
1934-1943
Old Milwaukee
1950-1958
Old Milwaukee Beer
1934-1990
Old Milwaukee Bock Beer
1933-1942
Old Milwaukee Brew
1898-1933
Old Milwaukee Special Beer
1933-1950
Old Milwaukee Winter Beer
1934-1950
Primo Beer
1964-1979
Primo Beer
1979-1984
Regency Beer
1968-1969
Scandia Beer
1967-1969
Scene One Beer
1971-1973
Schlitz Bock
1933-1936
Schlitz Draught Beer
1933-1950
Schlitz Malt Liquor
1963-1989
Schlitz The Beer Repeal Special
1933-1950
Schlitz The Brew
1933-1936
Steuben Beer
1968-1969
Viking Beer
1968-1969
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1938Capacity 1500000 Barrels
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1938    

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Circa: 19th December 1939    

1939Capacity 3000000 Barrels
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26th December 1950    

The Jos. Schlitz Brewing Co. of Milwaukee, Wisconsin brewed its 5,000,000th barrel of beer.
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1950    

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1981 ClosedJos. Schlitz Brewing Company (Post-Prohibtion)