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G. Heileman Brewing Company of La Crosse, Wisconsin, USA

Dates Trade Name Historic Address
1858 - 1872 City Brewery, John Gund & Gottlieb Heilem... 1018 South 3rd Street
1872 - 1878 City Brewery, Gottlieb Heileman 1018 South 3rd
1878 - 1890 City Brewery, Johanna Heileman 1018 South 3rd Street
1890 - 1920 G. Heileman Brewing Company (Pre-Prohibition) 1018 South 3rd Street
1920 - 1933 G. Heileman Brewing Co. 1018 South 3rd Street
1933 - 1996 G. Heileman Brewing Co. 1018 South 3rd Street
1960 - 1965 Pioneer Brewing Company Div. Of G. Heileman B... 1018 South 3rd Street
1960 - 1967 Heidel Brau Brewing Co. Div. Of G. Heileman B... 1018 South 3rd Street
1960 - 1989 Wisconsin Brewing Co., Div. Of G. Heileman Br... 1018 South 3rd Street
1960 - 1967 Heidel Brau Brewing Co. (aka of G. Heileman B... 1018 South 3rd Street
1960 - 1967 Duluth Div. Of G. Heileman Brewing Company 1018 South 3rd Street
1963 - 1970 Ace Brewing Co. Div. Of G. Heileman Brewing C... 1018 South 3rd Street
1965 - 1970 Gluek Div. Of G. Heileman Brewing Co. 1018 South 3rd Street
1966 - 1975 Fox Head Brewing Company Div. Of G. Heileman ... 1018 South 3rd Street
1969 - 1996 Blatz Brewing Company Div. Of G. Heileman Bre... 1018 South 3rd Street
  • Still in operation as a brewery.
  • U-Permit Number :   WIS-U-729
  • L-permit Number :   L-89

Timeline

News

6th January 1824    

Johann Gottlieb Heileman, was born in Kirchheim, Wurttemberg, Germany. In 1858 he, with John Gund, founded of what would become the most successful and largest of the many breweries in western Wisc... View More

News

31st July 1831    

Johanna Catherine Heileman (née Bandel) was born. After her husband Gottlieb's death the took over the small G. Heileman Brewery in La Crosse, Wisconsin and stewarded it alone for t... View More

1858     FoundedCity Brewery, John Gund & Gottlieb Heileman1018 South 3rd Street

1872     City Brewery, Gottlieb Heileman1018 South 3rd

1878     City Brewery, Johanna Heileman1018 South 3rd Street

News

19th February 1878    

Gottlieb Heileman died at age 54. In 1878 it would have been impossible for him to imagine just what a behemoth the Heileman Brewery would become. Despite stiff competition in the early days, his l... View More

Photos

Circa: 1889    

1890     G. Heileman Brewing Company (Pre-Prohibition)1018 South 3rd Street

Products

Export Beer
1890-1920
Golden Leaf
1890-1920
Old Style Lager Beer
1890-1920
Select Beer
1890-1920
Select Brew
1890-1920
Wiener Beer
1890-1920
News

12th April 1890    

Articles of Incorporation were filed for reorganizing the G. Heileman Brewing Company under new management.
Photos

Circa: 1900    

Photos

Circa: 1907    

Advertisement

Circa: 1909    

News

6th July 1909    

The G. Heileman Brewing Co. trademarks the "Grenadier".
Advertisement

1910    

Photos

Circa: 1910    

Photos

Circa: 1910    

Photos

Circa: 1910    

Advertisement

Circa: 1912    

Advertisement

Circa: 1915    

Advertisement

Circa: 1919    

1920     G. Heileman Brewing Co. 1018 South 3rd Street

Products

Coney Island Brew
1920-1933
Heileman's Old Style Malt Tonic
1920-1933
Heileman's Schonbrau
1920-1933
King of Clubs
1920-1933
New Style Lager
1920-1933
Old Style Lager
1920-1933
Santa Claus Holiday Brew
1920-1933
Special Brew
1920-1933
Spike
1920-1933

1933     G. Heileman Brewing Co.1018 South 3rd Street

Products

905 Premium Beer
1972-1980
Alt Brau Beer
1934-1937
Book's Beer
1974-1989
Braumeister Beer
1964-1974
Champagne Velvet Beer
1972-1976
Colt 45 Malt Liquor
1979-1996
Drewrys Beer
1972-1975
Edelweiss Beer
1972-1976
Fox Head Beer
1963-1974
Fox Head Bock
1963-1974
Gluek Beer
1965-1975
Golden Leaf Beer
1940-1947
Grain Belt Beer
1976-1995
Great Lakes Beer
1972-1976
Grenadier Beer
1935-1940
Hauenstein Beer
1976-1986
Heidel Brau Beer
1960-1990
Heileman Light Premium Beer
1956-1962
Heileman's Beer
1937-1940
Heileman's Lager Beer
1958-1965
Kingsbury Beer
1973-1996
La Croix Citrus
1980-1996
La Croix Strawberry
1980-1996
Mickey's Malt Lquor
1974-1996
New Style Near Beer
1934-1937
North Star Beer
1972-1974
Oertel's Beer
1969-1990
Old Style Beer
1933-1997
Pfeiffer Famous Beer
1972-1996
Pioneer Beer
1964-1972
Prager Beer
1972-1990
Queensbury Beer
1934-1937
Regal Beer
1972-1977
Royal Amber Beer
1974-1993
S.G.A. Beer
1973-1990
Schmidt Beer
1972-1996
Schmidt Select Near Beer
1973-1990
Select Brew
1890-1920
Special Export Beer
1952-1997
Special Export Malt Liquor
1957-1964
Tuborg Deluxe Dark Beer
1979-1996
Wiedemann Beer
1970-1993
Zing Near Beer
1973-1985
Logo

Begin: 1933     End 1950

1933 - 1950
Advertisement

Begin: 1935     End 1950

Advertisement

Begin: 1936     End 1950

Advertisement

Begin: 1937     End 1950

1938Capacity 300000 Barrels
Advertisement

1938    

Logo

Begin: 1938     End 1943

1938 - 1943
1939Capacity 300000 Barrels
Photos

Circa: 1939    

Photos

Circa: 1940    

Advertisement

Circa: 1940    

Photos

Circa: 1945    

Advertisement

Circa: 1949    

Advertisement

Circa: 1951    

Advertisement

Circa: 1952    

News

1st August 1952    

Heileman rolls out its new can design for its flagship Old Style Beer.
Advertisement

1954    

Photos

Circa: 1959    

Photos

Circa: 1960    

1960     Duluth Div. Of G. Heileman Brewing Company1018 South 3rd Street

Products

Karlsbrau Beer
1960-1964
Royal 58 Beer
1965-1967

1963     Ace Brewing Co. Div. Of G. Heileman Brewing Company1018 South 3rd Street

Products

Ace Beer
1963-1970
Photos

Circa: 1965    

1965     Gluek Div. Of G. Heileman Brewing Co.1018 South 3rd Street

Products

Gluek Beer
1965-1970
Stite By Gluek
1965-1970

1966     Fox Head Brewing Company Div. Of G. Heileman Brewing Company1018 South 3rd Street

Products

Fo DeLuxe Beer
1966-1975
Fox Head Beer
1966-1975

1969     Blatz Brewing Company Div. Of G. Heileman Brewing Company1018 South 3rd Street

Products

Blatz Beer
1969-1996
Blatz Cream Ale
1969-1996
Photos

Circa: 1971    

Still Operating