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General Brewing Company, San Francisco, California, USA

Dates Trade Name Historic Address
1934 - 1948 General Brewing Corp. (1934-1948) 2601 Newhall Street
1948 - 1963 Lucky Lager Brewing Company (1948-1963) 2601 Newhall Street
1963 - 1969 General Brewing Corporation (1963-1969) 2601 Newhall Street
1969 - 1972 Lucky Breweries, Inc. (1969-1972) 2601 Newhall Street
1975 - 1978 Falstaff Brewing Co. (Aka of General Brewing ... 2601 Newhall Street
1975 - 1978 General Brewing Company (1975-1978) 2601 Newhall Street
  • The Fate of the Brewery building is unknown
  • U-Permit Number :   CAL-U-1130
  • L-permit Number :  

Timeline

Logo

Begin: 1934     End 1957

1934 - 1957

1st January 1934     FoundedGeneral Brewing Corp. (1934-1948)2601 Newhall Street

Products

Bankers Ale
1934-1948
Frisco Ale
1934-1948
Lucky Lager Beer
1934-1948
Lucky Lager Bock Beer
1934-1948
Old Frisco Beer
1934-1948
Advertisement

Begin: 1936     End 1957

1937Capacity 500000 Barrels
Photos

Circa: 1939    

1939Capacity 600000 Barrels
Advertisement

1939    

Photos

Circa: 1940    

Photos

Circa: 1940    

Photos

Circa: 1940    

Advertisement

Circa: 1940    

Photos

Circa: 1945    

Photos

Circa: 1946    

1948     Lucky Lager Brewing Company (1948-1963)2601 Newhall Street

Products

Cerveza Negra
1948-1950
Lucky Ale
1948-1963
Lucky Lager Beer
1948-1963
Lucky Lager Bock
1948-1963
Photos

Circa: 1949    

Photos

Circa: 1950    

Photos

Circa: 1950    

Photos

Circa: 1950    

Photos

Circa: 1952    

Advertisement

Circa: 1952    

Photos

Circa: 1952    

Photos

Circa: 1952    

Photos

Circa: 1952    

Photos

Circa: 1952    

Photos

Circa: 1955    

Photos

Circa: 1956    

Photos

Circa: 1956    

Logo

Begin: 1957     End 1963

1957 - 1963
Advertisement

Begin: 1957     End 1963

Photos

Circa: 1958    

Photos

Circa: 1958    

Photos

Circa: 1958    

Advertisement

Circa: 1959    

Photos

Circa: 1960    

News

4th July 1962    

Henry R. Henius, former brewmaster for Lucky Lager and son of Wahl-Henius Institute of Brewing co-founder Max Henius, died moments after meeting Richard Nixon at an independence day festival in Califo... View More
Advertisement

1962    

Advertisement

1963    

1963     General Brewing Corporation (1963-1969)2601 Newhall Street

Products

Fisher Beer
1963-1969
Labatt's Beer
1964-1966
Lucky Lager Beer
1963-1969
Lucky Lager Bock
1963-1969
Lucky Light Draft Beer
1966-1969
Logo

Begin: 1963     End 1970

1963 - 1970
Photos

Circa: 1963    

1969     Lucky Breweries, Inc. (1969-1972)2601 Newhall Street

Products

Lucky Lager Beer
1969-1972
Lucky Light Draft Beer
1969-1972

1975     General Brewing Company (1975-1978)2601 Newhall Street

Products

Lucky Dark Continental Beer
1975-1976
Lucky Lager Beer
1975-1978
Lucky Malt Liquor
1975-1978

1978 ClosedFalstaff Brewing Co. (Aka of General Brewing Co.)