The Colorado New Beer Co. debuted their product at the Pueblo Industry Parade.

Walter Wilhemy, president of the Colorado New Beer Co., of Pueblo Colorado, pleads guilty to operating an illegal brewery during Prohibition and has his license revoked. "Sure I Made Real Beer in Pueblo".

The last of the product of the Colorado New Beer Company is poured into the sewer by revenue agents.

Prohibition means a buyer's market for breweries as the illegal brewery of the Colorado New Beer Co. sells under the hammer for a mere $815.