SEE THE SECOND BIG PHIL SILVERS CARLING SPECTACULAR CBS-TV-9:OO P.M. EDT SATURDAY, MAY 7TH
People try it... and they like it
Got a taste for something long, and tall, and wet? Try Carling Black Label Beer. You'll like it. Most people do. They try it once...then buy it again and again. That's why
Carling sales have grown to fourth largest in the brewing industry. And that's why, more and more, you hear that friendly, cheerful call, "Mabel, Black Label"
National Beer Wholesalers' Assn. figures
CARLING BREWING CO., INC., ALSO BREWERS OF RED GAP ALE
CLEVELAND, O., ATLANTA, GA., BELLEVILLE, ILL., FRANKENMUTH, MICH., NATICK, MASS., TACOMA, WASH.