Tavern Trove: Schlitz Beer

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Schlitz Beer

"Light Can't Spoil Schlitz in Brown Bottles"

Item #:63796
Category:Paper Ads
Maker: Jos. Schlitz Brewing Company (Pre-Prohibtion)
Milwaukee, WI, USA
Grade:Grade 9
Notes:1
Date:1911
Price:$5.99
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Description:
From the Boston Transcript, 10/18/1911. Measures 6½ x 12 inches tall.
That "Skunk" taste sometimes detected in pure beer the result of exposing it to the light. Light starts decay even in pure beer. Dark glass gives protection against light. Schlitz is brewed in absolute cleanliness— cooled in filtered air—then it is aged for months, to prevent biliousness, then filtered through white wood pulp—then every bottle is sterilized, and delivered to you in brown bottles, thus protecting Schlitz purity from the brewery to your glass.
If you knew what we know about beer, you would say, "Schlitz —Schlitz in Brown Bottles."
See that crown or cork is branded "Schlitz."
Jos. Gahm & Son 340-350 C St., So. Boston
The Beer That Made Milwaukee famous