Tavern Trove: Schlitz Beer

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Schlitz Beer

"Schlitztoast To The Happy Home"

Item #:62090
Category:Paper Ads
Maker: Jos. Schlitz Brewing Company (Post-Prohibtion)
Milwaukee, WI, USA
Ad Campaign / Theme:Schlitz: Schlitzerland
Grade:Grade 9
Notes:1
Date:1957
Price:$9.99
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Description:
Two page fold out from a large format magazine. Measures 21 x 14 inches tall.
Schlitztoast to the happy home.

CURTAINS up, rugs down! Then—glasses up, Schlitz down!
It's the modern American dream, this moving into Schlitzier surroundings.
Today's Schlitz is adult refreshment. Paced to modern leisure. Sits light because it's Schlitzlight. You drink more of it without feeling full.
A most hearth-warming gift is a Schlitzpak, a carton of six. Unless you're a real Schlitzsport. Then you'll bring a Schlitzcase.
SCHLITZLIGHT
... kiss of the hops
Never bitter. No aftertaste. Salt-free. No heaviness, even with meals. Schlitzlight, sits light. Refresh your lei¬sure and your pause-time without feeling full.
SCHLITZKEPT
. .. air-free
Like peeled fruit, beer loses flavor when exposed to air. So Schlitz is brewed air-free, air-sealed. Helps keep its fresh, Schlitzdraught taste in bottles and cans.
SCHLITZNESS
...continuous quality
Your tavern keeper will tell you Schlitz is the most de¬pendable beer brewed. That's why it's the world's best¬seller. You pay so little more. You serve it so proudly.