Tavern Trove: Schlitz Beer

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Schlitz Beer

"A Geographic Hall Of Fame"

Item #:62061
Category:Paper Ads
Maker: Jos. Schlitz Brewing Company (Post-Prohibtion)
Milwaukee, WI, USA
Grade:Grade 9
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Two page fold out from a large format magazine. Measures 14 inches tall by 21 inches across.
That famous flavor of Schlitz comes to you intact in every bottle. Here's why: The air that sustains life can destroy the flavor of the beer if sealed in the bottle. SO—WE TAKE THE AIR OUT OF THE BOTTLE AN INSTANT BEFORE WE PUT THE BEER IN. An amazing new method that assures you brewery-fresh goodness always. Schlitz pioneers again!
A Geographic HALL OF FAME
ANGORA (Goats)
When the late great ruler of the Turkish Republic moved his govern¬ment to Angora,the world said, "Ah! Where the goats come from!" Through a thousand years of fighting, the city has changed and rechanged hands; armies have come and gone; the goats have stayed; beautiful goats, distinguished for their long and silky hair. And in the minds of people everywhere,Angora and goats are natural associates.
MADRAS (Cotton Fabric)
One of the first Americans to wear shirts made of the cloth we call madras, was Elihu Yale, patron of the university that bears his name. Elihu's shirts were doubtless of good quality; they were made for him in the Indian city of Madras itself, during his residence there as governor of a fortress. All this was 250 years ago; but Madras is still a sign of quality in cotton fabrics.
CREMONA (Violins)
July Fourth was Glori¬ous even in 1667, for a cer¬tain young violin-maker of Cremona. On that day, Antonio Stradivari declared his independence—of money troubles. He married a rich widow, and promised her that he'd be the best violin-maker in all the world. To keep that promise, he made bigger and better violins till he was 93! He sold them for $20 apiece; some of them now are worth $50,000. To Stradivarius we owe the fact that in the language of culture, Cremona means violins.
BOLOGNA (Sausages)
The medieval city of Bologna looks much the same as when Dante studied at its university. A quaint Italian saying, "The Wise, the Free, the Fat," pictures the old city's learning, its democracy, and its famous sausages, which still are called "Bologna."
Dresden (China)
"As pretty as a Dresden shepherdess." We often hear those words today, when some graceful and charming girl is being discussed; and we could have heard the same words, describing other dainty ladies, two hundred years ago. In 1707, the royal porcelain factory, at Dresden in Saxony, began its amazing output of art objects, groups and figures; and Dresden became the word for china.
Newcastle-upon-Tyne is named after a very old castle that was "new" in 1080. After coal was discovered there in 1234, the "firewood interests" blocked its general use for four hundred years. But even in the old wood-burning days, people began to joke about "carrying coals to Newcastle."
Geoffrey Chaucer, writing in 1387, tells of a miller who wore in his hose a "Sheffield whittle," said implement being a cross between a dagger and a table knife. Arrows tipped with Sheffield steel defeated Richard III at Bosworth Field. A modest display of Sheffield cutlery ranked high among the treasures of many a pioneer American housewife. Which goes to show that the city of Sheffield came naturally by its reputation for steelware.
Some noted cities have outgrown their products; more than one product has deserted its place of origin. In England, when we visit Axminster, we may enjoy a treat of Devonshire cream, we may witness customs that date from 1246; but we find that the carpet industry has gone to other cities, even to other lands.
Paisley (Shawls)
At Paisley, in Scotland, we are shown the birth¬place of Alexander Wilson, great American bird-expert, but we learn that the lovely shawls, with their oriental designs like peacocks' feathers, are woven there no more.
Thackeray said of Belfast, "It looks hearty and prosperous, as if it had money in its pockets and roast beef for dinner." The city owed its thriving appearance to a knock that was a boost. When, in 1698, the British parliament hindered Ireland's woolen trade, the Irish turned all their energies to the manufacture of linen. The industry centered naturally in Belfast, and Belfast and fine linen became linked as household words.
HAVANA (Cigars)
Havana might almost be called a wandering city; founded by Diego de Velasquez on the south coast of Cuba, it was soon transferred to another point, and in 1519 removed to its present northern site. There it gained renown for what the Spaniards had called its "curious dried leaves;" and in good time the word "Havana" became another name for cigars.
BOSTON (Beans and Erudition)
Home in Massachusetts we find two more members for our geographic hall of fame. One of these was not content with giving the world its most famous tea-party, nor with specializing in the field of erudition; it raised the social standing of a humble...