|10˝ x 14 inches tall. |
A NATURAL PROCESS CONVERTS MALTED GRAIN AND HOPS INTO BEER AND ALE! Beer and ale are pro¬duced by fermentation - ¬One of the most familiar and useful natural processes known to man. The brewing of beer and ale was first discovered thousands of years ago.
CENTURIES OF BREWING EXPERIENCE ARE APPLIED TO MAKE BEER TASTE BETTER Although Mother Nature brews beer, the Brewer's skill is needed to make beer taste as good as it does today. Modern knowledge of brewing if the result of centuries of experience.
A wholesome beverage, it deserves to be sold only in wholesome surroundings
Simple natural ingredients—malted barley and other grains, yeast, pure water, and hops for flavor—that's what beer and ale are made of.
A natural fermentation process converts these ingredi¬ents into foaming beer and ale—low in alcoholic content, but rich in flavor—the beverages of moderation.
But it is not enough that beer itself is wholesome. For your protection the place where beer is sold should be clean and wholesome, too.
That is why the Brewing Industry has instituted a "clean-up or close-up" program to eliminate any undesir¬able beer retail establishments. This program is now in effect in a number of states. it is being extended.
We'd like to tell you about it in an interesting booklet. Write: —United Brewers Industrial Foundation, Dept A16, 21 East 40th Street, New York, N. Y.
TODAY... A NEW KIND OP TAVERN BRINGS YOU GOOD BEER AND ALE IN CLEAN. WHOLESOME SURROUNDINGS
More beer taverns today are re¬spectable, and law-abiding, and inviting. The Brewing Industry wants the few but objectionable "black.sheep'' establishments eliminated. To do this, the Indus-try now coopenttes closely with law-enforcement officers in a growing number of states.