|7x10 inches tall. From Life Magazine 11/23/1908|
Virtues Unseen There are conspicuous virtues which are quite common in beers. It would be folly for one to omit them.
But purity is a hidden virtue most conspicuous in its after-effects. Without it a beer may still be good to the taste.
And purity costs more than all other costs of brewing. That is why it is rare.
The distinction of Schlitz lies in its absolute purity. It is healthful and it cannot cause biliousness.
That is a virtue which we deem all-important. Don't you ?
Ask for the brewery bottling. .
See that the cork or crown is branded Schlitz.