|Two page fold out from a large format magazine. Measures 21 x 14 inches tall |
What's In A Name? Everything!
"Names...familiar as household words, freshly remembered!"
—Shakespeare (King Henry V, iv. 3)
By ALEXANDER McQUEEN
MANY WORDS commonly used in our everyday speech can be traced back to the names of famous men and places. Here are a few "tributes to greatness" with which the English language has been enriched. Who can tell? Your own name may be¬come a part of the language of future generations.
Most people don't know that the inventor of the saxophone, exactly ioo years ago, was Adolphe Sax; but they repeat his name whenever they mention that me¬lodious instrument. So you see, its nickname of "sax" is really right after all.
She flourished in the time of Louis XIV, but lives on today in the name of a type of necklace which she made famous—Louise Francoise de La Valliere, whose picture you see above.
Swimmers who use the trudgen stroke — the predecessor of the Australian crawl — might give a thought to John Trudgen, the man who devised the stroke in 1863. It is wrong to spell it "trudgeon".
It's the name of Sir Robert Peel, who in 1823 made a good job of reorganizing the London Police Force.
"Etienne de Silhouette is stingy!" That's what folks said in France, two hundred years ago, about the man in charge of the nation's money-bags. Today the artist who draws a "silhouette" uses the fewest possible lines to make his picture.
Ceres, goddess of vegetation and grain, gave us the word for breakfast food, and supplied the name of the chief ingredient used in the beer that made Milwaukee famous.
Thanks to Mr. Gabriel D. Fah¬renheit, born in Danzig on May 14, 1686, the freezing point for most of us is 32 degrees above zero. What would we talk about if we didn't know how hot it was?
Thomas Blanket loomed fine fabrics in Bristol, England, in the middle of the fourteenth century. His nice, warm woolly cloth be¬came famous; some say that's where we get our word "blanket".
When you admire the large scarlet leaves of the poinsettia, just remember its noted sponsor, a gentleman named Joel R. Poinsett, of South Carolina. He brought it from Mexico 100 years ago.
Time has left untouched one of the lesser monuments of General Ambrose E. Burnside—the use of his name, usually transposed as "sideburns", to denote the kind of whiskers he wore.
TARIFF On the southernmost tip of Spain, beyond Gibraltar, there lies the town of Tariffa, where (legend tells us) a tax or toll was once collected from every ship that passed through the narrow neck of the Mediterranean. Some say the town's name was the origin of today's word, "tariff".
Not many years ago, a Mr. Lechmere Plantagenet Guppy, residing in the British West In-dies, sent some small tropical fish to the British Museum. Today we call these poor fish Guppies.
When you speak of a beverage as being pasteurized, you render tribute to Louis Pasteur, who probably contributed more to public health than any other man who ever lived.
Men and women who comb their locks straight up from the forehead are following a style set and named two hundred years ago by Madame de Pompadour.
A neat style of pointed beard was made popular in the seven¬teenth century by Anthony Van Dyck, Flemish portrait painter, whose name we still apply to a neatly trimmed "Vandyke".
In 1762, John Montagu, Fourth Earl of Sandwich, sat in a card game that lasted twenty-four hours. He called for layers of beef between slices of bread. Hence the word "sandwich".
There are some words, used everywhere, which have acquired such wealth of meaning that the thought they convey can be ex¬pressed in no other way. These words are the names of great products.
So great has the name and fame of one product become that it has made a city famous. This name is SCHLITZ.
And no wonder this grand old brew is known as "The Beer That Made Milwaukee Famous"! Served and preferred in more than 61 countries of the world—asked for by name in far-away places from Nome to Calcutta—Schlitz has long been acclaimed the greatest name in beer.
An Even Finer SCHLITZ
And today an even finer Schlitz, in the famous brown bottle, with its distinguished new label, carries on the tradition of leadership.
Truly, Schlitz is the beer to drink in celebration of the great occasions of life when nothing but the finest will do.
Order Schlitz today and dis¬cover for yourself how really good a bottle of beer can be.
Visit the Schlitz Palm Garden, New York World's Fair