Schlitz Beer

"The Beer That Made Milwaukee Famous"

Item #:	62001
Category:	Paper Ads
Maker:	Jos. Schlitz Brewing Company Milwaukee, WI, USA
Grade:	Grade 9.5
Date:	1964
Price:	$3.99
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Description:

10½ x 14 inches tall.
What was Schlitz doing with Teddy in Africa?
As soon as Theodore Roosevelt turned the Presidency of the United States over to his successor—March 4, 1909—he got ready to go on a long hunting expedition to Africa. These are some of the things he took along:
• tons of salt, to cure the hides of ani¬mals he shot
• his pigskin-bound personal library, to read
• a rabbit's foot John L. Sullivan gave him for luck
• a whole lot of Schlitz, to drink
Schlitz provided pure, delicious refresh¬ment for Teddy in Africa 56 years ago. That was before the brown bottle, before air-protected brewing, before dozens of other improvements that make today's Schlitz the great light beer with gusto.
We wish Teddy—a man of enormous gusto—could taste the real gusto of today's Schlitz. You can. Schlitz—the beer that made Milwaukee famous ... simply because it tastes so good.

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Schlitz Beer