At Glamorous Cocoanut Grove... Pabst gets the call. Keener refreshment... it's Lighter, Brighter, Brisk bodied, Not Logy! COCOANUT GROVE IS VIE CENTER OF HOLLYWOOD SMARTNESS . . -where Royal Ambassador plays host to the brightest stars front every walk of life. Here Pabst Gets the Call...as it does in fnnest restaurants, hotels, lounges and clubs from Coast to Coast. For Blue Ribbon is the beer that's keyed to keener living. its lighter, brighter, brisk-bodied and lively. Not heavy or logy to slow down its delightfully refreshing tingle! This master-blended formula is a Pabst secret with a 95-year tradition. So don't expect to find it in any other beer. When you step out, do as Smart America does—Pass the word you want Pabst Blue Ribbon!
From coast to coast. Pabst is first in America's homes! This overwheiming preference is the truest measure of popularity—won by 95 years of Pabst quality. Order Blue Ribbon today. Your choice of bottles or handy, space-saving cans. Perk-up with Pabst BLUE RIBBON
Copyright 1939, Premier-Pabst Sales Co., Chicago