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Trade names for the brewery at 330-430 Fulton Avenue, Evansville, Indiana:
Unknown Brewery 1863-before 1877
Ulmer & Hoedt Co. 1877-1884
Reitman & Schulte Co. 1884-1886
Fulton Avenue Brewery (Ulmer & Schulte) 1886-1894
Joined the Evansville Brewery Association syndicate in 1894
Fulton Avenue Brewery of the Evansville Brewery Association 1894-1918
Sterling Products Co. for Prohibition in 1918
Issued U-Permit number IND-U-775 allowing operation of a brewery 1933
Sterling Brewers Inc. 1933-1968
Purchased by the Associated Brewing Co. of Detroit, MI in 1964
Associated Brewing Co. 1968-1972
Aka: Sterling Breweries Inc. 1968-1972
Aka: Bavarian Brewing Co. 1968-1972
Aka: Cook's Brewing Co. 1968-1972
Aka: Red Top Brewing Co. 1968-1972
G. Heileman Brewing Co. 1972-1988
Aka: G. Heileman Brewing Co. of Indiana 1972-1978
Aka: Sterling Brewers, Inc., Division 1972-1978
Aka: Blitz Weinhard of Evansville 1972-1978
Aka: Blitz Weinhard Co. 1972-1978
Evansville Brewery Co., Inc. 1988-Present
Aka: Rainbow Ridge Brewing Co. 1988-Present

Products:
Rheingold Ale  1933 - 1935
Target Beer  1933 - 1939
Sterling Ale  1933 - 1972
Sterling Bock  1933 - 1972
Sterling Beer  1933 - 1972
Drewrys Ale  1934 - 1937
Drewrys Half Ale Half Stout  1934 - 1937
Drewrys October Ale  1934 - 1937
Sterling Sup Bru Pilsner Beer  1935 - 1940
Sterling Super Bru Beer  1935 - 1940
Golden Autumn Ale  1938 - 1940
Lug O Ale Ale  1938 - 1940
Mickey's Malt Liquor  1962 - 1972
Sterling Pilsner Beer  ?? - ??
Sterling Beverage  Ca. 1919 - 1930s
 
 
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